Pledge It Forward

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SGD 14,378.00

raised by 52 people


In February 2017, the Singapore government announced that a personal income tax rebate set at 20% of tax payable (capped at $500) will be given to all tax residents for income earned in 2016. 

So we thought - why not donate that savings of $500, or any amount of that, towards 51 charities that are doing an amazing job at building a stronger and more inclusive Singapore? Your one donation will be split equally amongst 51 charities, a real booster to the work that they are doing if this is done collectively by many individuals!


We selected a list of 51 charities that provide support and services that can contribute significantly to building a stronger and more caring community, to benefit from the donations raised. The charities are registered as member organisations under NCSS and have IPC status. 100% of the donations raised will be designated to the charities to further enable their efforts in serving those in need in our community.


Who are we?

Pledge It Forward is an initiative by The Social Co and Be An Idea.

The Social Co. was founded by Rebekah Lin and Cheryl Chong in 2014. They are the team behind 50 for 50, a youth-led initiative that activated young people to creatively raise funds and bring awareness to lesser-known charities in Singapore. From (bank account hidden), in two separate phases, 80 young people managed to mobilise 62 companies and collectively raise SGD4.5 million, as well as raising heaps of awareness for 58 charities in Singapore. They are also the folks behind The Social Pantry, a social enterprise that helps improve employability for people with disabilities.

Be An Idea, founded by Nadim van der Ros, is a strategic marketing consultancy that believes in building strong narratives and communities around brands. Nadim/Be An Idea is also behind Fuze Night, a leading platform in which socially conscious individuals and organisations can share their stories and learnings from their social movements and ground-up initiatives, all the while inspiring those in the audience to take action around the causes they believe in, too.

Why do we feel that this is timely?

In the Singapore Budget 2017 address in February, a slew of measures were announced to help prepare Singapore residents thrive in an uncertain world and prepare for the future. This triggered one key question – how could we enable everyone to play a part in making Singapore stronger and more inclusive?

We also realised that when people think about their future, it’s not easy to know what to prepare for or how much to prepare. What do you focus on? Healthcare? Education? Children? The less fortunate? With so many good causes out there, how do you choose? There is also a very realistic chance that you’ll be affected by more than one social issue in the future.

To this end, we've created Pledge It Forward. This initiative serves to encourage and enable individuals to pledge any amount of their personal income tax up to $500 – one of the measures announced – towards a group of more than 50 organisations all at once. The founders of Pledge it Forward believe this will help build a stronger and more inclusive Singapore.

Our main aim with the Pledge It Forward initiative is to make it easier for Singaporeans to play a part and contribute to making Singapore stronger now and in the future.

More updates coming soon!